要求UPC條碼的Amazon產品
要把東西弄上Amazon賣，如果是新產品的話 (也就是Amazon沒有的產品)，那上架時你可能會注意到有些產品要求UPC條碼。早期這項規定不嚴，但由於把產品登錄在Amazon的商家愈來愈多，現在Amazon要求以下種類的產品都需要UPC：
* Baby Products (UPC or EAN)
* Camera & Photo (UPC or EAN)
* Electronics (UPC or EAN)
* Home, Kitchen & Garden (UPC or EAN)
* Music CD or Cassette (UPC or EAN)
* Musical Instruments (UPC or EAN)
* Software (UPC or EAN)
* Tools & Hardware (UPC or EAN)
* Toys & Games (UPC or EAN)
* Video & DVD (UPC)
UPC碼其實就像這樣：
新增文章類別：外貿
之前Joseph無心插柳寫了幾篇如何把東西弄到Amazon去賣的文章，得到不少網友的迴應，並且收到許多網友來信詢問相關事宜。這部分其實Joseph也還在探索，目前的收入也遠不能與聯盟行銷或是賺Google廣告費相比，但這總是額外收入，只要看準機會就可以賺的，也不需要煩惱SEO、網站排名、關鍵字優化等。不過Joseph目前作的是比較適合居住在美國的人才能使用的，簡單地說就是買低賣高，在當地買低，然後在Amazon賣高。
雖然Joseph作的方法主要適合美國居民，但台灣、大陸很多作外貿的，其實也應該往美國發展。這部分Joseph輔導了幾個業者，教他們如何把東西放到Amazon去賣，這種方式可以擴展客戶群，而且不需要付出太多成本。
關於如何在Amazon賣東西，這部分Joseph會逐漸寫成系列文章，這部分的文章類別就是外貿。等文章多了，Joseph會再作個索引方便大加參考。
不能上架的美容商品牌子
Amazon有些類別是要申請核准才能販賣的，但一旦核准之後，不意味著你沒事，因為有些牌子可能會跟Amazon抱怨，不希望他們家的商品在Amazon上架。
在最近Amazon的討論區就出現了一個帖子，記錄有哪些牌子是不能在Amazon上架的：
- Ahava
- Burberry
- Molton Brown
- CHI
- Ralph Lauren
- Strivectin
- DDF
- Kiehl’s
- Stila
- Chanel
- Lancôme
- L’Occitane
- Lorac
- Urban Decay
- Nars
- Giorgio Armani
- Dr. Brandt
如果有更新的話，可以參考這篇文章。
可上架Amazon的商品
Joseph研究如何把東西放到Amazon上賣 (也就是成為賣家，而不是賺聯盟行銷的錢) 已經有一段時間了。在過去的一年，也輔導了幾位台灣與大陸的業者，幫忙他們把東西上架到Amazon上去賣，將顧客從國內擴展到美國。這部分將來有許多可以說的，以後我再慢慢與大家分享。
近期有不少業者向Joseph請教要如何把東西上架到Amazon，這部分其實不太難，不過首先要知道一些規定，一個是販賣者的等級，一個是商品的種類。
販賣者的等級是這樣的：Amazon將賣家分為兩大類：個人賣家與專業賣家。個人賣家通常一個月成交不超過40筆，Amazon收的手續費高一點，能上架的商品種類也比較少一點。至於專業賣家，則是要每個月交給Amazon 39.99美金，比較適合一個月成交40單以上。專業賣家能上架的商品種類較多一點，特別是你在Amazon的評價好的話。
| Product Category | Types of Products | Conditions Allowed | Approval Required |
|---|---|---|---|
| Amazon Kindle | Amazon Kindle | Used only | No |
| Baby Products (excluding apparel) | Nursery, Feeding, Gear | New only | No, but may be required for holiday selling1 |
| Books | Books, Calendars, Card Decks, Sheet Music, Magazines, Journals, Other Publications | New, Used | No, but all media items must ship within two business of the date the order confirmation is made available to you. |
| Camera & Photo | Cameras, Camcorders, Telescopes | New, Refurbished, Used | No |
| Cell Phones | Phones | New, Used, Refurbished, Unlocked | No, but must meet certain requirements (Seller Central sign in required) |
| Consumer Electronics | TVs, CD Players, Car Audio, GPS | New, Refurbished, Used | No, but may be required for specific products2 |
| Electronics Accessories | Audio, Video, Camera, Photo, Cell Phone, Car Electronics, Computer, and Office Accessories | New, Refurbished, Used | No, but may be required for specific products2 |
| Grocery & Gourmet Food | Beverages, Breakfast, Canned Goods, Household Supplies, Snacks, Meat, Seafood, Chocolate, Desserts, Gift Baskets | New only | No |
| Health & Personal Care | First Aid, Nutrition. See also Beauty. | New only | Professional Sellers only. Approval may be required for specific products2 |
| Home & Garden | Kitchen, Dining, Pet Supplies, Furniture, Décor, Bedding, Bath, Craft, Hobby, Home Appliances, Storage, Patio, Lawn, Garden, Pool Supplies, Landscaping, Snow Removal, Generators | New, Refurbished, Used, Collectible | No |
| Kindle Accessories | Amazon Kindle Accessories | New, Refurbished, Used | No |
| Music | CDs, Cassettes, Vinyl, and other sound recordings | New, Used, Collectible | No, but may be required for specific products2 |
| Musical Instruments | Guitars, Orchestra, Recording Equipment | New, Refurbished, Used, Collectible | No |
| Office Products | Supplies, Furniture, Printers, Calculators | New, Refurbished, Used, Collectible | No |
| Personal Computers | Desktops, Laptops, Drives, Storage | New, Refurbished, Used | No |
| Software & Computer Games | Business, Media Education, Utility, Security, Children’s Software and PC Games | New, Used | No, but may be required for specific products2 |
| Sports & Outdoors | Sports Equipment, Bikes, Tents, Fan Gear | New, Refurbished, Used, Collectible | No |
| Tools & Home Improvement | Hand & Power Tools, Plumbing, Electrical, Building Materials, Appliance Parts | New, Refurbished, Used | No |
| Toys & Games | Infant and Preschool, Learning and Exploration Toys, Ride-ons, Action Figures, Dolls, Board Games, Arts, Crafts, Hobbies, Furniture | New, Collectible | No, but may be required for holiday selling.* |
| Video, DVD & Blu-ray | Movies, TV | New, Used, Collectible | No, but all media items must ship within two business of the date the order confirmation is made available to you. |
| Video Games & Video Game Consoles | Game Consoles, Console Games, Accessories | New, Used, Collectible | No, but may be required for specific products2 |
如果後面標明professional seller only，那就是限定專業賣家的。
至於以下的產品種類，基本上是要專業賣家或是特別申請才能賣的：
| Product Category | Types of Products | Conditions Allowed | Approval Required |
|---|---|---|---|
| Automotive Parts & Accessories (includes Motorcycle & ATV) | Parts, Tools & Equipment, Accessories | New, Refurbished, Used, Collectible | Requirements Contact us |
| Beauty | Fragrance, Skincare, Makeup, Hair Care, Bath and Shower. See also Health and Personal Care. | New only | Professional Sellers only, Currently not accepting application for select brands |
| Clothing, Accessories & Luggage | Outerwear, Athletic Wear, Innerwear, Belts, Wallets, Luggage | New only | Requirements Contact us |
| Collectibles – Books | Books, Calendars, Card Decks, Sheet Music, Magazines, Journals, Other Publications | Collectible | All books listed in “Collectible” condition must be signed, limited first editions, or have other desirable qualities that could reasonably be assumed to increase the book’s value to a collector. Contact us |
| Collectibles — Sports & Entertainment | Trading Cards, Game or Performance Used and Autographed Items | Collectible-Like New | Requirements Contact us |
| Gift Cards | Tangible gift cards, no electronic gift cards | New only | Requirements Contact us |
| Industrial & Scientific | Lab Equipment & Supplies, Industrial Materials, Power Transmission, Electronic Components, Sanitation, Janitorial | New only | Sellers must conduct proper research to ensure that their Industrial & Scientific product listings comply with applicable local, state, federal, and international laws and regulations. Contact us |
| Jewelry | Earrings, Necklaces, Rings, Bracelets. See also Watches. | New only | Requirements Contact us |
| Shoes, Handbags & Eyewear | Shoes, Boots, Sandals, Slippers, Handbags, Sunglasses | New only | Requirements Contact us |
| Sports Collectibles | Trading Cards, Game-Used and Autographed Items | Collectible-like new | Requirements Contact us |
| Tires & Wheels | Tires and Wheels for all vehicles (cars, trucks, motorcycle, ATV, etc.) | New only | Requirements Contact us |
| Watches | All Watches | New only | Requirements Contact us |
| Wine | Wines from U.S. domestic, bonded wineries only. | New and collectible | Currently available by invitation only. For more information, use the Contact Us form. |
27
如何透過Amazon賣東西？(四)
前三篇《如何透過Amazon賣東西》系列出乎Joseph意外，受到廣大的迴響。許多人在站上留言或是來信詢問，希望多知道一點如何在Amazon站上賣東西，希望把市場從國內擴展到美國。
Joseph個人認為，國內賣家、製造商確實應該重視美國與其它地區B2C的市場。早期B2C要自己寫程式、架站、維護系統、處理金流等等，現在通通不用煩惱這些，全部可以利用Amazon搞定。
有許多網友有共同的問題，Joseph整理一下：
1. 在Amazon賣東西，是否要每個月交月費？
答：這看你預期每個月賣幾件東西而定。
1) 如果你每個月賣少於40件東西，不需要交月費，但每件物品要扣美金0.99的銷售費用，並加上其它費用。其它費用包含聯盟行銷費用15%，以及closing fee，closing fee視物品不同而異，一件東西的closing fee大概在美金0.8到1.35左右。
2) 如果你每個月賣超過40件東西，一個月的月費是39.99。
2. 如果在台灣或大陸，可以把東西上架到美國Amazon嗎？
答：可以的。
3. 郵費是由買家負擔，還是賣家付擔？
答：這由賣方決定。賣方可以直接將運費內含，也可以外家運費。但Joseph會說：我個人經驗，看到要外加運費的，除非是大件東西，否則我大概就不會買了。
4. Amazon賣東西的流程如何？
答：其實步驟很簡單。
1) 註冊Amazon賣家帳號。
2) 上架產品。
3) 產品賣出時，將產品寄出。
4) 收款。
上面的步驟是簡化過的，但大體流程就是這樣子。
5. 稅法和報關部分該怎麼處理？
答：如果你的東西是從美國以外的地區寄到美國，那報關的部分在郵寄時就會處理了。至於是誰要負責這從國外買東西的稅 (每州有州稅，Amazon會負責這部分)，這沒有固定的說法，不過通常的情況是買家負擔。
如果你想要利用Amazon的物流與倉儲，把東西整批寄到美國，由Amazon負責幫你發貨、退貨、換貨等，那你要請專門的人負責幫你報稅、處理稅務，然後再請專門的公司幫你將整批貨寄到Amazon的倉儲中心。
44
如何透過Amazon賣東西？(一)
這不是我個人偏愛的賺錢方式，但如果你居住在美國，這是只要花時間、人力，就可以獲利的方式。
許多人在 Amazon 買東西，但 Amazon 並不製造所有的商品。有些商品是 Amazon 與各大廠牌合作，讓這些公司將產品登錄到 Amazon，並透過 Amazon 販售。然而，更多商品是一般人所賣的，這些人稱為 Amazon seller。
如果要用這種方式賺錢，最好你是居住在美國，這樣運費才不會太貴。如果是從非美國地區寄送，那務必說明你的運送時間大概是多久。美國人很沒耐心的，三天沒收到包裹可能就給你不好的評價。
申請網址：http://www.amazon.com/gp/seller-account/mm-product-page.html
哪些人是用 Amazon seller 呢？其實你仔細看一下就知道。基本上，賣二手教科書的，都是用 Amazon seller account 來運作的。