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要求UPC條碼的Amazon產品

要把東西弄上Amazon賣,如果是新產品的話 (也就是Amazon沒有的產品),那上架時你可能會注意到有些產品要求UPC條碼。早期這項規定不嚴,但由於把產品登錄在Amazon的商家愈來愈多,現在Amazon要求以下種類的產品都需要UPC:

* Baby Products (UPC or EAN)
* Camera & Photo (UPC or EAN)
* Electronics (UPC or EAN)
* Home, Kitchen & Garden (UPC or EAN)
* Music CD or Cassette (UPC or EAN)
* Musical Instruments (UPC or EAN)
* Software (UPC or EAN)
* Tools & Hardware (UPC or EAN)
* Toys & Games (UPC or EAN)
* Video & DVD (UPC)

UPC碼其實就像這樣:

UPC Code

新增文章類別:外貿

之前Joseph無心插柳寫了幾篇如何把東西弄到Amazon去賣的文章,得到不少網友的迴應,並且收到許多網友來信詢問相關事宜。這部分其實Joseph也還在探索,目前的收入也遠不能與聯盟行銷或是賺Google廣告費相比,但這總是額外收入,只要看準機會就可以賺的,也不需要煩惱SEO、網站排名、關鍵字優化等。不過Joseph目前作的是比較適合居住在美國的人才能使用的,簡單地說就是買低賣高,在當地買低,然後在Amazon賣高。

雖然Joseph作的方法主要適合美國居民,但台灣、大陸很多作外貿的,其實也應該往美國發展。這部分Joseph輔導了幾個業者,教他們如何把東西放到Amazon去賣,這種方式可以擴展客戶群,而且不需要付出太多成本。

關於如何在Amazon賣東西,這部分Joseph會逐漸寫成系列文章,這部分的文章類別就是外貿。等文章多了,Joseph會再作個索引方便大加參考。

 

不能上架的美容商品牌子

Amazon有些類別是要申請核准才能販賣的,但一旦核准之後,不意味著你沒事,因為有些牌子可能會跟Amazon抱怨,不希望他們家的商品在Amazon上架。

在最近Amazon的討論區就出現了一個帖子,記錄有哪些牌子是不能在Amazon上架的:

  • Ahava
  • Burberry
  • Molton Brown
  • CHI
  • Ralph Lauren
  • Strivectin
  • DDF
  • Kiehl’s
  • Stila
  • Chanel
  • Lancôme
  • L’Occitane
  • Lorac
  • Urban Decay
  • Nars
  • Giorgio Armani
  • Dr. Brandt

如果有更新的話,可以參考這篇文章

可上架Amazon的商品

Joseph研究如何把東西放到Amazon上賣 (也就是成為賣家,而不是賺聯盟行銷的錢) 已經有一段時間了。在過去的一年,也輔導了幾位台灣與大陸的業者,幫忙他們把東西上架到Amazon上去賣,將顧客從國內擴展到美國。這部分將來有許多可以說的,以後我再慢慢與大家分享。

近期有不少業者向Joseph請教要如何把東西上架到Amazon,這部分其實不太難,不過首先要知道一些規定,一個是販賣者的等級,一個是商品的種類。

販賣者的等級是這樣的:Amazon將賣家分為兩大類:個人賣家與專業賣家。個人賣家通常一個月成交不超過40筆,Amazon收的手續費高一點,能上架的商品種類也比較少一點。至於專業賣家,則是要每個月交給Amazon 39.99美金,比較適合一個月成交40單以上。專業賣家能上架的商品種類較多一點,特別是你在Amazon的評價好的話。

個人賣家能賣的商品

Product Category Types of Products Conditions Allowed Approval Required
Amazon Kindle Amazon Kindle Used only No
Baby Products (excluding apparel) Nursery, Feeding, Gear New only No, but may be required for holiday selling1
Books Books, Calendars, Card Decks, Sheet Music, Magazines, Journals, Other Publications New, Used No, but all media items must ship within two business of the date the order confirmation is made available to you.
Camera & Photo Cameras, Camcorders, Telescopes New, Refurbished, Used No
Cell Phones Phones New, Used, Refurbished, Unlocked No, but must meet certain requirements (Seller Central sign in required)
Consumer Electronics TVs, CD Players, Car Audio, GPS New, Refurbished, Used No, but may be required for specific products2
Electronics Accessories Audio, Video, Camera, Photo, Cell Phone, Car Electronics, Computer, and Office Accessories New, Refurbished, Used No, but may be required for specific products2
Grocery & Gourmet Food Beverages, Breakfast, Canned Goods, Household Supplies, Snacks, Meat, Seafood, Chocolate, Desserts, Gift Baskets New only No
Health & Personal Care First Aid, Nutrition. See also Beauty. New only Professional Sellers only. Approval may be required for specific products2
Home & Garden Kitchen, Dining, Pet Supplies, Furniture, Décor, Bedding, Bath, Craft, Hobby, Home Appliances, Storage, Patio, Lawn, Garden, Pool Supplies, Landscaping, Snow Removal, Generators New, Refurbished, Used, Collectible No
Kindle Accessories Amazon Kindle Accessories New, Refurbished, Used No
Music CDs, Cassettes, Vinyl, and other sound recordings New, Used, Collectible No, but may be required for specific products2
Musical Instruments Guitars, Orchestra, Recording Equipment New, Refurbished, Used, Collectible No
Office Products Supplies, Furniture, Printers, Calculators New, Refurbished, Used, Collectible No
Personal Computers Desktops, Laptops, Drives, Storage New, Refurbished, Used No
Software & Computer Games Business, Media Education, Utility, Security, Children’s Software and PC Games New, Used No, but may be required for specific products2
Sports & Outdoors Sports Equipment, Bikes, Tents, Fan Gear New, Refurbished, Used, Collectible No
Tools & Home Improvement Hand & Power Tools, Plumbing, Electrical, Building Materials, Appliance Parts New, Refurbished, Used No
Toys & Games Infant and Preschool, Learning and Exploration Toys, Ride-ons, Action Figures, Dolls, Board Games, Arts, Crafts, Hobbies, Furniture New, Collectible No, but may be required for holiday selling.*
Video, DVD & Blu-ray Movies, TV New, Used, Collectible No, but all media items must ship within two business of the date the order confirmation is made available to you.
Video Games & Video Game Consoles Game Consoles, Console Games, Accessories New, Used, Collectible No, but may be required for specific products2

如果後面標明professional seller only,那就是限定專業賣家的。

至於以下的產品種類,基本上是要專業賣家或是特別申請才能賣的

Product Category Types of Products Conditions Allowed Approval Required
Automotive Parts & Accessories (includes Motorcycle & ATV) Parts, Tools & Equipment, Accessories New, Refurbished, Used, Collectible Requirements
Contact us
Beauty Fragrance, Skincare, Makeup, Hair Care, Bath and Shower. See also Health and Personal Care. New only Professional Sellers only, Currently not accepting application for select brands
Clothing, Accessories & Luggage Outerwear, Athletic Wear, Innerwear, Belts, Wallets, Luggage New only Requirements
Contact us
Collectibles – Books Books, Calendars, Card Decks, Sheet Music, Magazines, Journals, Other Publications Collectible All books listed in “Collectible” condition must be signed, limited first editions, or have other desirable qualities that could reasonably be assumed to increase the book’s value to a collector.
Contact us
Collectibles — Sports & Entertainment Trading Cards, Game or Performance Used and Autographed Items Collectible-Like New Requirements
Contact us
Gift Cards Tangible gift cards, no electronic gift cards New only Requirements
Contact us
Industrial & Scientific Lab Equipment & Supplies, Industrial Materials, Power Transmission, Electronic Components, Sanitation, Janitorial New only Sellers must conduct proper research to ensure that their Industrial & Scientific product listings comply with applicable local, state, federal, and international laws and regulations.
Contact us
Jewelry Earrings, Necklaces, Rings, Bracelets. See also Watches. New only Requirements
Contact us
Shoes, Handbags & Eyewear Shoes, Boots, Sandals, Slippers, Handbags, Sunglasses New only Requirements
Contact us
Sports Collectibles Trading Cards, Game-Used and Autographed Items Collectible-like new Requirements
Contact us
Tires & Wheels Tires and Wheels for all vehicles (cars, trucks, motorcycle, ATV, etc.) New only Requirements
Contact us
Watches All Watches New only Requirements
Contact us
Wine Wines from U.S. domestic, bonded wineries only. New and collectible Currently available by invitation only. For more information, use the Contact Us form.
27

如何透過Amazon賣東西?(四)

前三篇《如何透過Amazon賣東西》系列出乎Joseph意外,受到廣大的迴響。許多人在站上留言或是來信詢問,希望多知道一點如何在Amazon站上賣東西,希望把市場從國內擴展到美國。

 

Joseph個人認為,國內賣家、製造商確實應該重視美國與其它地區B2C的市場。早期B2C要自己寫程式、架站、維護系統、處理金流等等,現在通通不用煩惱這些,全部可以利用Amazon搞定

 

有許多網友有共同的問題,Joseph整理一下:

 

1. 在Amazon賣東西,是否要每個月交月費?

答:這看你預期每個月賣幾件東西而定。

1) 如果你每個月賣少於40件東西,不需要交月費,但每件物品要扣美金0.99的銷售費用,並加上其它費用。其它費用包含聯盟行銷費用15%,以及closing fee,closing fee視物品不同而異,一件東西的closing fee大概在美金0.8到1.35左右。

2) 如果你每個月賣超過40件東西,一個月的月費是39.99。

 

2. 如果在台灣或大陸,可以把東西上架到美國Amazon嗎?

答:可以的。

 

3. 郵費是由買家負擔,還是賣家付擔?

答:這由賣方決定。賣方可以直接將運費內含,也可以外家運費。但Joseph會說:我個人經驗,看到要外加運費的,除非是大件東西,否則我大概就不會買了。

 

4. Amazon賣東西的流程如何?

答:其實步驟很簡單。

1) 註冊Amazon賣家帳號

2) 上架產品。

3) 產品賣出時,將產品寄出。

4) 收款。

 

上面的步驟是簡化過的,但大體流程就是這樣子。

 

5. 稅法和報關部分該怎麼處理?

答:如果你的東西是從美國以外的地區寄到美國,那報關的部分在郵寄時就會處理了。至於是誰要負責這從國外買東西的稅 (每州有州稅,Amazon會負責這部分),這沒有固定的說法,不過通常的情況是買家負擔。

 

如果你想要利用Amazon的物流與倉儲,把東西整批寄到美國,由Amazon負責幫你發貨、退貨、換貨等那你要請專門的人負責幫你報稅、處理稅務,然後再請專門的公司幫你將整批貨寄到Amazon的倉儲中心。

44

如何透過Amazon賣東西?(一)

這不是我個人偏愛的賺錢方式,但如果你居住在美國,這是只要花時間、人力,就可以獲利的方式。

許多人在 Amazon 買東西,但 Amazon 並不製造所有的商品。有些商品是 Amazon 與各大廠牌合作,讓這些公司將產品登錄到 Amazon,並透過 Amazon 販售。然而,更多商品是一般人所賣的,這些人稱為 Amazon seller。

如果要用這種方式賺錢,最好你是居住在美國,這樣運費才不會太貴。如果是從非美國地區寄送,那務必說明你的運送時間大概是多久。美國人很沒耐心的,三天沒收到包裹可能就給你不好的評價。

1

申請網址http://www.amazon.com/gp/seller-account/mm-product-page.html

哪些人是用 Amazon seller 呢?其實你仔細看一下就知道。基本上,賣二手教科書的,都是用 Amazon seller account 來運作的。