Amazon賣家的轉換問題

網友Evo提到:

請問版大
註冊時有分您說的少於40件東西&每月39.

99元的選項
那請問我一開始因為還不確定是不是能賣超過40件先選少於40件的
如之後有超過再變成進階會員的話是否有這選項呢?
好問題,這個問題是每個剛踏入Amazon的賣家都會想知道的。
其實答案很簡單,Amazon賣家可以隨時換兩種資格的。
也就是一開始可以是個人賣家,等每個月超過40筆之後,可以成為專業賣家。
成為專業賣家的話,只要每個月賣超過40筆,費用上是比個人賣家便宜的。
你也可以先成為專業賣家,如果業績不好再轉換成個人賣家。不過這樣作不太有道理,而且成本較高。
不如慢慢來,等熟悉Amazon商品販售模式之後,再成為專業賣家。
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「跟Joseph學網賺」開放一次付清選項

Joseph成立的會員站:跟Joseph學網賺已經完成很久了,在這一段時間根據不少會員的建議,增添不少新的內容,讓網站更加完善,速度上也快了許多。

Joseph在開發此網站花的心力完全沒辦法與Amazon網賺全攻略相比,如果真要拿個數字來比較的話,不論是內容豐富程度,或是我所花的時間與精力,跟Joseph學網賺至少是Amazon網賺全攻略的十倍以上。

在近一年的經營,Joseph相信把許多作AdSense與Amazon聯盟行銷的細節都講得很清楚。以前有許多網友想要一次購買全部內容,Joseph一直擔心大家資訊過載,所以一直沒有公開這個選項,多半是以個案的方法來處理,在我認為你有能力handle這大量資訊的前提下,我才開放這個選項。經過幾輪小規模的嘗試,Joseph覺得還滿成功的,一次付清的會員能看的更全面一些,能更加集中時間把這些技能在短時間內學完。

所以現在就開發一次付清選項,讓大家自己決定要一次付清,或是分六個月,一個月看一些內容。

最後,Joseph也要預告一下:在年底前,Joseph還會針對近期Google查關鍵字的部分、Google排名部分的更新等議題作新的影片,應該是在年底前能完成。等這一部完成之後,之後的會員費就會改變了,因為很多網友反映這內容太超值了,上了這麼多課也沒有這個課的內容來得紮實。

六個月繳的方案會從原來的29.95變成34.95,一次繳清的方案會從177變成197。

要求UPC條碼的Amazon產品

要把東西弄上Amazon賣,如果是新產品的話 (也就是Amazon沒有的產品),那上架時你可能會注意到有些產品要求UPC條碼。早期這項規定不嚴,但由於把產品登錄在Amazon的商家愈來愈多,現在Amazon要求以下種類的產品都需要UPC:

* Baby Products (UPC or EAN)
* Camera & Photo (UPC or EAN)
* Electronics (UPC or EAN)
* Home, Kitchen & Garden (UPC or EAN)
* Music CD or Cassette (UPC or EAN)
* Musical Instruments (UPC or EAN)
* Software (UPC or EAN)
* Tools & Hardware (UPC or EAN)
* Toys & Games (UPC or EAN)
* Video & DVD (UPC)

UPC碼其實就像這樣:

UPC Code

新增文章類別:外貿

之前Joseph無心插柳寫了幾篇如何把東西弄到Amazon去賣的文章,得到不少網友的迴應,並且收到許多網友來信詢問相關事宜。這部分其實Joseph也還在探索,目前的收入也遠不能與聯盟行銷或是賺Google廣告費相比,但這總是額外收入,只要看準機會就可以賺的,也不需要煩惱SEO、網站排名、關鍵字優化等。不過Joseph目前作的是比較適合居住在美國的人才能使用的,簡單地說就是買低賣高,在當地買低,然後在Amazon賣高。

雖然Joseph作的方法主要適合美國居民,但台灣、大陸很多作外貿的,其實也應該往美國發展。這部分Joseph輔導了幾個業者,教他們如何把東西放到Amazon去賣,這種方式可以擴展客戶群,而且不需要付出太多成本。

關於如何在Amazon賣東西,這部分Joseph會逐漸寫成系列文章,這部分的文章類別就是外貿。等文章多了,Joseph會再作個索引方便大加參考。

 

不能上架的美容商品牌子

Amazon有些類別是要申請核准才能販賣的,但一旦核准之後,不意味著你沒事,因為有些牌子可能會跟Amazon抱怨,不希望他們家的商品在Amazon上架。

在最近Amazon的討論區就出現了一個帖子,記錄有哪些牌子是不能在Amazon上架的:

  • Ahava
  • Burberry
  • Molton Brown
  • CHI
  • Ralph Lauren
  • Strivectin
  • DDF
  • Kiehl’s
  • Stila
  • Chanel
  • Lancôme
  • L’Occitane
  • Lorac
  • Urban Decay
  • Nars
  • Giorgio Armani
  • Dr. Brandt

如果有更新的話,可以參考這篇文章

可上架Amazon的商品

Joseph研究如何把東西放到Amazon上賣 (也就是成為賣家,而不是賺聯盟行銷的錢) 已經有一段時間了。在過去的一年,也輔導了幾位台灣與大陸的業者,幫忙他們把東西上架到Amazon上去賣,將顧客從國內擴展到美國。這部分將來有許多可以說的,以後我再慢慢與大家分享。

近期有不少業者向Joseph請教要如何把東西上架到Amazon,這部分其實不太難,不過首先要知道一些規定,一個是販賣者的等級,一個是商品的種類。

販賣者的等級是這樣的:Amazon將賣家分為兩大類:個人賣家與專業賣家。個人賣家通常一個月成交不超過40筆,Amazon收的手續費高一點,能上架的商品種類也比較少一點。至於專業賣家,則是要每個月交給Amazon 39.99美金,比較適合一個月成交40單以上。專業賣家能上架的商品種類較多一點,特別是你在Amazon的評價好的話。

個人賣家能賣的商品

Product Category Types of Products Conditions Allowed Approval Required
Amazon Kindle Amazon Kindle Used only No
Baby Products (excluding apparel) Nursery, Feeding, Gear New only No, but may be required for holiday selling1
Books Books, Calendars, Card Decks, Sheet Music, Magazines, Journals, Other Publications New, Used No, but all media items must ship within two business of the date the order confirmation is made available to you.
Camera & Photo Cameras, Camcorders, Telescopes New, Refurbished, Used No
Cell Phones Phones New, Used, Refurbished, Unlocked No, but must meet certain requirements (Seller Central sign in required)
Consumer Electronics TVs, CD Players, Car Audio, GPS New, Refurbished, Used No, but may be required for specific products2
Electronics Accessories Audio, Video, Camera, Photo, Cell Phone, Car Electronics, Computer, and Office Accessories New, Refurbished, Used No, but may be required for specific products2
Grocery & Gourmet Food Beverages, Breakfast, Canned Goods, Household Supplies, Snacks, Meat, Seafood, Chocolate, Desserts, Gift Baskets New only No
Health & Personal Care First Aid, Nutrition. See also Beauty. New only Professional Sellers only. Approval may be required for specific products2
Home & Garden Kitchen, Dining, Pet Supplies, Furniture, Décor, Bedding, Bath, Craft, Hobby, Home Appliances, Storage, Patio, Lawn, Garden, Pool Supplies, Landscaping, Snow Removal, Generators New, Refurbished, Used, Collectible No
Kindle Accessories Amazon Kindle Accessories New, Refurbished, Used No
Music CDs, Cassettes, Vinyl, and other sound recordings New, Used, Collectible No, but may be required for specific products2
Musical Instruments Guitars, Orchestra, Recording Equipment New, Refurbished, Used, Collectible No
Office Products Supplies, Furniture, Printers, Calculators New, Refurbished, Used, Collectible No
Personal Computers Desktops, Laptops, Drives, Storage New, Refurbished, Used No
Software & Computer Games Business, Media Education, Utility, Security, Children’s Software and PC Games New, Used No, but may be required for specific products2
Sports & Outdoors Sports Equipment, Bikes, Tents, Fan Gear New, Refurbished, Used, Collectible No
Tools & Home Improvement Hand & Power Tools, Plumbing, Electrical, Building Materials, Appliance Parts New, Refurbished, Used No
Toys & Games Infant and Preschool, Learning and Exploration Toys, Ride-ons, Action Figures, Dolls, Board Games, Arts, Crafts, Hobbies, Furniture New, Collectible No, but may be required for holiday selling.*
Video, DVD & Blu-ray Movies, TV New, Used, Collectible No, but all media items must ship within two business of the date the order confirmation is made available to you.
Video Games & Video Game Consoles Game Consoles, Console Games, Accessories New, Used, Collectible No, but may be required for specific products2

如果後面標明professional seller only,那就是限定專業賣家的。

至於以下的產品種類,基本上是要專業賣家或是特別申請才能賣的

Product Category Types of Products Conditions Allowed Approval Required
Automotive Parts & Accessories (includes Motorcycle & ATV) Parts, Tools & Equipment, Accessories New, Refurbished, Used, Collectible Requirements
Contact us
Beauty Fragrance, Skincare, Makeup, Hair Care, Bath and Shower. See also Health and Personal Care. New only Professional Sellers only, Currently not accepting application for select brands
Clothing, Accessories & Luggage Outerwear, Athletic Wear, Innerwear, Belts, Wallets, Luggage New only Requirements
Contact us
Collectibles – Books Books, Calendars, Card Decks, Sheet Music, Magazines, Journals, Other Publications Collectible All books listed in “Collectible” condition must be signed, limited first editions, or have other desirable qualities that could reasonably be assumed to increase the book’s value to a collector.
Contact us
Collectibles — Sports & Entertainment Trading Cards, Game or Performance Used and Autographed Items Collectible-Like New Requirements
Contact us
Gift Cards Tangible gift cards, no electronic gift cards New only Requirements
Contact us
Industrial & Scientific Lab Equipment & Supplies, Industrial Materials, Power Transmission, Electronic Components, Sanitation, Janitorial New only Sellers must conduct proper research to ensure that their Industrial & Scientific product listings comply with applicable local, state, federal, and international laws and regulations.
Contact us
Jewelry Earrings, Necklaces, Rings, Bracelets. See also Watches. New only Requirements
Contact us
Shoes, Handbags & Eyewear Shoes, Boots, Sandals, Slippers, Handbags, Sunglasses New only Requirements
Contact us
Sports Collectibles Trading Cards, Game-Used and Autographed Items Collectible-like new Requirements
Contact us
Tires & Wheels Tires and Wheels for all vehicles (cars, trucks, motorcycle, ATV, etc.) New only Requirements
Contact us
Watches All Watches New only Requirements
Contact us
Wine Wines from U.S. domestic, bonded wineries only. New and collectible Currently available by invitation only. For more information, use the Contact Us form.
1

聯盟行銷與facebook結合?

許多人會問Joseph: 架完了站,流量從哪裡來呢?雖然Joseph在Amazon網賺全攻略講的是以Google為主的免費流量來源,利用資訊文章與評論文章來吸引特定的關鍵字搜尋流量,但這不代表Joseph只會這一套,完全依賴Google。在Joseph的會員站中,Joseph也跟大家說如果獲取社會流量的方法,寫一些容易吸引人的文章,來賺取社會流量。

其實說穿了,就是將facebook與聯盟行銷結合起來。為什麼要結合facebook呢?倒不如讓數字來說話。根據cnet的一篇報導

• 1.06 billion monthly active users (MAU) as of December 31, 2012

• 618 million daily active users (DAU) for December 2012

• 680 million mobile MAUs as of December 31

• $1.58 billion in revenue for the last quarter

• $5.32 in average revenue per user in 2012

每個月都有十億以上的活躍用戶,這麼大的流量來源,不利用太可惜了。

利用的方式很多,可以當作是大家交流的平台,也可以當作是推廣的管道,如果你想要的話,也可以在上面刊廣告,當作是主要的流量來源。說了這麼多,是不是大家都有了新的想法與方向?別忘了:最重要的就是實踐。

1

如何三分鐘快速設計網站橫幅與廣告

用WordPress架站是Joseph在偶愛美金推廣賺美金的辦法。雖然Joseph在會員站裡面提供了theme、header並說明如何設計網站橫幅與廣告,但不少讀者還是想要自己動手設計。

除了在會員站提供的教學,Joseph也公開另外一個設計網站橫幅的方法,免軟體也沒設計能力。請大家觀看下面的影片囉~

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