Amazon賣家的轉換問題
網友Evo提到:
請問版大
註冊時有分您說的少於40件東西&每月39.99元的選項
那請問我一開始因為還不確定是不是能賣超過40件先選少於40件的
如之後有超過再變成進階會員的話是否有這選項呢?
網友Evo提到:
請問版大
註冊時有分您說的少於40件東西&每月39.99元的選項
那請問我一開始因為還不確定是不是能賣超過40件先選少於40件的
如之後有超過再變成進階會員的話是否有這選項呢?
Joseph成立的會員站:跟Joseph學網賺已經完成很久了,在這一段時間根據不少會員的建議,增添不少新的內容,讓網站更加完善,速度上也快了許多。
Joseph在開發此網站花的心力完全沒辦法與Amazon網賺全攻略相比,如果真要拿個數字來比較的話,不論是內容豐富程度,或是我所花的時間與精力,跟Joseph學網賺至少是Amazon網賺全攻略的十倍以上。
在近一年的經營,Joseph相信把許多作AdSense與Amazon聯盟行銷的細節都講得很清楚。以前有許多網友想要一次購買全部內容,Joseph一直擔心大家資訊過載,所以一直沒有公開這個選項,多半是以個案的方法來處理,在我認為你有能力handle這大量資訊的前提下,我才開放這個選項。經過幾輪小規模的嘗試,Joseph覺得還滿成功的,一次付清的會員能看的更全面一些,能更加集中時間把這些技能在短時間內學完。
所以現在就開發一次付清選項,讓大家自己決定要一次付清,或是分六個月,一個月看一些內容。
最後,Joseph也要預告一下:在年底前,Joseph還會針對近期Google查關鍵字的部分、Google排名部分的更新等議題作新的影片,應該是在年底前能完成。等這一部完成之後,之後的會員費就會改變了,因為很多網友反映這內容太超值了,上了這麼多課也沒有這個課的內容來得紮實。
六個月繳的方案會從原來的29.95變成34.95,一次繳清的方案會從177變成197。
要把東西弄上Amazon賣,如果是新產品的話 (也就是Amazon沒有的產品),那上架時你可能會注意到有些產品要求UPC條碼。早期這項規定不嚴,但由於把產品登錄在Amazon的商家愈來愈多,現在Amazon要求以下種類的產品都需要UPC:
* Baby Products (UPC or EAN)
* Camera & Photo (UPC or EAN)
* Electronics (UPC or EAN)
* Home, Kitchen & Garden (UPC or EAN)
* Music CD or Cassette (UPC or EAN)
* Musical Instruments (UPC or EAN)
* Software (UPC or EAN)
* Tools & Hardware (UPC or EAN)
* Toys & Games (UPC or EAN)
* Video & DVD (UPC)
UPC碼其實就像這樣:

之前Joseph無心插柳寫了幾篇如何把東西弄到Amazon去賣的文章,得到不少網友的迴應,並且收到許多網友來信詢問相關事宜。這部分其實Joseph也還在探索,目前的收入也遠不能與聯盟行銷或是賺Google廣告費相比,但這總是額外收入,只要看準機會就可以賺的,也不需要煩惱SEO、網站排名、關鍵字優化等。不過Joseph目前作的是比較適合居住在美國的人才能使用的,簡單地說就是買低賣高,在當地買低,然後在Amazon賣高。
雖然Joseph作的方法主要適合美國居民,但台灣、大陸很多作外貿的,其實也應該往美國發展。這部分Joseph輔導了幾個業者,教他們如何把東西放到Amazon去賣,這種方式可以擴展客戶群,而且不需要付出太多成本。
關於如何在Amazon賣東西,這部分Joseph會逐漸寫成系列文章,這部分的文章類別就是外貿。等文章多了,Joseph會再作個索引方便大加參考。
Amazon有些類別是要申請核准才能販賣的,但一旦核准之後,不意味著你沒事,因為有些牌子可能會跟Amazon抱怨,不希望他們家的商品在Amazon上架。
在最近Amazon的討論區就出現了一個帖子,記錄有哪些牌子是不能在Amazon上架的:
- Ahava
- Burberry
- Molton Brown
- CHI
- Ralph Lauren
- Strivectin
- DDF
- Kiehl’s
- Stila
- Chanel
- Lancôme
- L’Occitane
- Lorac
- Urban Decay
- Nars
- Giorgio Armani
- Dr. Brandt
如果有更新的話,可以參考這篇文章。
Joseph研究如何把東西放到Amazon上賣 (也就是成為賣家,而不是賺聯盟行銷的錢) 已經有一段時間了。在過去的一年,也輔導了幾位台灣與大陸的業者,幫忙他們把東西上架到Amazon上去賣,將顧客從國內擴展到美國。這部分將來有許多可以說的,以後我再慢慢與大家分享。
近期有不少業者向Joseph請教要如何把東西上架到Amazon,這部分其實不太難,不過首先要知道一些規定,一個是販賣者的等級,一個是商品的種類。
販賣者的等級是這樣的:Amazon將賣家分為兩大類:個人賣家與專業賣家。個人賣家通常一個月成交不超過40筆,Amazon收的手續費高一點,能上架的商品種類也比較少一點。至於專業賣家,則是要每個月交給Amazon 39.99美金,比較適合一個月成交40單以上。專業賣家能上架的商品種類較多一點,特別是你在Amazon的評價好的話。
| Product Category | Types of Products | Conditions Allowed | Approval Required |
|---|---|---|---|
| Amazon Kindle | Amazon Kindle | Used only | No |
| Baby Products (excluding apparel) | Nursery, Feeding, Gear | New only | No, but may be required for holiday selling1 |
| Books | Books, Calendars, Card Decks, Sheet Music, Magazines, Journals, Other Publications | New, Used | No, but all media items must ship within two business of the date the order confirmation is made available to you. |
| Camera & Photo | Cameras, Camcorders, Telescopes | New, Refurbished, Used | No |
| Cell Phones | Phones | New, Used, Refurbished, Unlocked | No, but must meet certain requirements (Seller Central sign in required) |
| Consumer Electronics | TVs, CD Players, Car Audio, GPS | New, Refurbished, Used | No, but may be required for specific products2 |
| Electronics Accessories | Audio, Video, Camera, Photo, Cell Phone, Car Electronics, Computer, and Office Accessories | New, Refurbished, Used | No, but may be required for specific products2 |
| Grocery & Gourmet Food | Beverages, Breakfast, Canned Goods, Household Supplies, Snacks, Meat, Seafood, Chocolate, Desserts, Gift Baskets | New only | No |
| Health & Personal Care | First Aid, Nutrition. See also Beauty. | New only | Professional Sellers only. Approval may be required for specific products2 |
| Home & Garden | Kitchen, Dining, Pet Supplies, Furniture, Décor, Bedding, Bath, Craft, Hobby, Home Appliances, Storage, Patio, Lawn, Garden, Pool Supplies, Landscaping, Snow Removal, Generators | New, Refurbished, Used, Collectible | No |
| Kindle Accessories | Amazon Kindle Accessories | New, Refurbished, Used | No |
| Music | CDs, Cassettes, Vinyl, and other sound recordings | New, Used, Collectible | No, but may be required for specific products2 |
| Musical Instruments | Guitars, Orchestra, Recording Equipment | New, Refurbished, Used, Collectible | No |
| Office Products | Supplies, Furniture, Printers, Calculators | New, Refurbished, Used, Collectible | No |
| Personal Computers | Desktops, Laptops, Drives, Storage | New, Refurbished, Used | No |
| Software & Computer Games | Business, Media Education, Utility, Security, Children’s Software and PC Games | New, Used | No, but may be required for specific products2 |
| Sports & Outdoors | Sports Equipment, Bikes, Tents, Fan Gear | New, Refurbished, Used, Collectible | No |
| Tools & Home Improvement | Hand & Power Tools, Plumbing, Electrical, Building Materials, Appliance Parts | New, Refurbished, Used | No |
| Toys & Games | Infant and Preschool, Learning and Exploration Toys, Ride-ons, Action Figures, Dolls, Board Games, Arts, Crafts, Hobbies, Furniture | New, Collectible | No, but may be required for holiday selling.* |
| Video, DVD & Blu-ray | Movies, TV | New, Used, Collectible | No, but all media items must ship within two business of the date the order confirmation is made available to you. |
| Video Games & Video Game Consoles | Game Consoles, Console Games, Accessories | New, Used, Collectible | No, but may be required for specific products2 |
如果後面標明professional seller only,那就是限定專業賣家的。
至於以下的產品種類,基本上是要專業賣家或是特別申請才能賣的:
| Product Category | Types of Products | Conditions Allowed | Approval Required |
|---|---|---|---|
| Automotive Parts & Accessories (includes Motorcycle & ATV) | Parts, Tools & Equipment, Accessories | New, Refurbished, Used, Collectible | Requirements Contact us |
| Beauty | Fragrance, Skincare, Makeup, Hair Care, Bath and Shower. See also Health and Personal Care. | New only | Professional Sellers only, Currently not accepting application for select brands |
| Clothing, Accessories & Luggage | Outerwear, Athletic Wear, Innerwear, Belts, Wallets, Luggage | New only | Requirements Contact us |
| Collectibles – Books | Books, Calendars, Card Decks, Sheet Music, Magazines, Journals, Other Publications | Collectible | All books listed in “Collectible” condition must be signed, limited first editions, or have other desirable qualities that could reasonably be assumed to increase the book’s value to a collector. Contact us |
| Collectibles — Sports & Entertainment | Trading Cards, Game or Performance Used and Autographed Items | Collectible-Like New | Requirements Contact us |
| Gift Cards | Tangible gift cards, no electronic gift cards | New only | Requirements Contact us |
| Industrial & Scientific | Lab Equipment & Supplies, Industrial Materials, Power Transmission, Electronic Components, Sanitation, Janitorial | New only | Sellers must conduct proper research to ensure that their Industrial & Scientific product listings comply with applicable local, state, federal, and international laws and regulations. Contact us |
| Jewelry | Earrings, Necklaces, Rings, Bracelets. See also Watches. | New only | Requirements Contact us |
| Shoes, Handbags & Eyewear | Shoes, Boots, Sandals, Slippers, Handbags, Sunglasses | New only | Requirements Contact us |
| Sports Collectibles | Trading Cards, Game-Used and Autographed Items | Collectible-like new | Requirements Contact us |
| Tires & Wheels | Tires and Wheels for all vehicles (cars, trucks, motorcycle, ATV, etc.) | New only | Requirements Contact us |
| Watches | All Watches | New only | Requirements Contact us |
| Wine | Wines from U.S. domestic, bonded wineries only. | New and collectible | Currently available by invitation only. For more information, use the Contact Us form. |
許多人會問Joseph: 架完了站,流量從哪裡來呢?雖然Joseph在Amazon網賺全攻略講的是以Google為主的免費流量來源,利用資訊文章與評論文章來吸引特定的關鍵字搜尋流量,但這不代表Joseph只會這一套,完全依賴Google。在Joseph的會員站中,Joseph也跟大家說如果獲取社會流量的方法,寫一些容易吸引人的文章,來賺取社會流量。
其實說穿了,就是將facebook與聯盟行銷結合起來。為什麼要結合facebook呢?倒不如讓數字來說話。根據cnet的一篇報導:
• 1.06 billion monthly active users (MAU) as of December 31, 2012
• 618 million daily active users (DAU) for December 2012
• 680 million mobile MAUs as of December 31
• $1.58 billion in revenue for the last quarter
• $5.32 in average revenue per user in 2012
每個月都有十億以上的活躍用戶,這麼大的流量來源,不利用太可惜了。
利用的方式很多,可以當作是大家交流的平台,也可以當作是推廣的管道,如果你想要的話,也可以在上面刊廣告,當作是主要的流量來源。說了這麼多,是不是大家都有了新的想法與方向?別忘了:最重要的就是實踐。
用WordPress架站是Joseph在偶愛美金推廣賺美金的辦法。雖然Joseph在會員站裡面提供了theme、header並說明如何設計網站橫幅與廣告,但不少讀者還是想要自己動手設計。
除了在會員站提供的教學,Joseph也公開另外一個設計網站橫幅的方法,免軟體也沒設計能力。請大家觀看下面的影片囉~