將Facebook Page訂閱到Feedly
Feedly是作content curation (台灣翻內容策展) 的一個很重要的工具，能幫你收集各個資料來源，並重新整理。進階一點的用法，還可以結合evernote或pocket，直接整理出curated link，提供每周閱讀給大家。
這裡先說說如何將Facebook page訂閱到Feedly。
首先，找到facebook page，複製網址。 繼續閱讀
網路行銷失敗案例2：FeedBurner
許多人學習網路行銷，都從成功案例開始。成功案例其實常常有其特定背景，不容易複製，倒不如從失敗案例開始，避免犯一些錯誤，其實你就贏了別人不少了。
今天的案例，就是來說說使用FeedBurner的優點與缺點，為什麼這是個失敗的案例。
FeedBurner介紹
要說FeedBurner，就要先說說RSS，因為FeedBurner是提供RSS服務的一環。
2
網路行銷失敗案例3：Facebook贈獎活動
許多公司為了打響知名度，都喜歡作社群行銷，而其中一種行銷方式就是Facebook贈獎活動。其實，大部分的公司，因為不是很清楚網路行銷應該怎麼作，而隨便辦一個贈獎活動，其實效果很差的。
首先來看看台灣一位知名的價值投資者雷浩斯。由於Joseph也經營美股投資部落格，所以Joseph就挑自己比較熟悉的利基來評論。雷浩斯的粉絲頁其實經營得挺不錯的，不論是美股投資或是台股投資，Joseph都建議去粉絲頁關注一下，獲得最新訊息。
回歸今天的正題。 繼續閱讀
可上架Amazon的商品
Joseph研究如何把東西放到Amazon上賣 (也就是成為賣家，而不是賺聯盟行銷的錢) 已經有一段時間了。在過去的一年，也輔導了幾位台灣與大陸的業者，幫忙他們把東西上架到Amazon上去賣，將顧客從國內擴展到美國。這部分將來有許多可以說的，以後我再慢慢與大家分享。
近期有不少業者向Joseph請教要如何把東西上架到Amazon，這部分其實不太難，不過首先要知道一些規定，一個是販賣者的等級，一個是商品的種類。
販賣者的等級是這樣的：Amazon將賣家分為兩大類：個人賣家與專業賣家。個人賣家通常一個月成交不超過40筆，Amazon收的手續費高一點，能上架的商品種類也比較少一點。至於專業賣家，則是要每個月交給Amazon 39.99美金，比較適合一個月成交40單以上。專業賣家能上架的商品種類較多一點，特別是你在Amazon的評價好的話。
| Product Category | Types of Products | Conditions Allowed | Approval Required |
|---|---|---|---|
| Amazon Kindle | Amazon Kindle | Used only | No |
| Baby Products (excluding apparel) | Nursery, Feeding, Gear | New only | No, but may be required for holiday selling1 |
| Books | Books, Calendars, Card Decks, Sheet Music, Magazines, Journals, Other Publications | New, Used | No, but all media items must ship within two business of the date the order confirmation is made available to you. |
| Camera & Photo | Cameras, Camcorders, Telescopes | New, Refurbished, Used | No |
| Cell Phones | Phones | New, Used, Refurbished, Unlocked | No, but must meet certain requirements (Seller Central sign in required) |
| Consumer Electronics | TVs, CD Players, Car Audio, GPS | New, Refurbished, Used | No, but may be required for specific products2 |
| Electronics Accessories | Audio, Video, Camera, Photo, Cell Phone, Car Electronics, Computer, and Office Accessories | New, Refurbished, Used | No, but may be required for specific products2 |
| Grocery & Gourmet Food | Beverages, Breakfast, Canned Goods, Household Supplies, Snacks, Meat, Seafood, Chocolate, Desserts, Gift Baskets | New only | No |
| Health & Personal Care | First Aid, Nutrition. See also Beauty. | New only | Professional Sellers only. Approval may be required for specific products2 |
| Home & Garden | Kitchen, Dining, Pet Supplies, Furniture, Décor, Bedding, Bath, Craft, Hobby, Home Appliances, Storage, Patio, Lawn, Garden, Pool Supplies, Landscaping, Snow Removal, Generators | New, Refurbished, Used, Collectible | No |
| Kindle Accessories | Amazon Kindle Accessories | New, Refurbished, Used | No |
| Music | CDs, Cassettes, Vinyl, and other sound recordings | New, Used, Collectible | No, but may be required for specific products2 |
| Musical Instruments | Guitars, Orchestra, Recording Equipment | New, Refurbished, Used, Collectible | No |
| Office Products | Supplies, Furniture, Printers, Calculators | New, Refurbished, Used, Collectible | No |
| Personal Computers | Desktops, Laptops, Drives, Storage | New, Refurbished, Used | No |
| Software & Computer Games | Business, Media Education, Utility, Security, Children’s Software and PC Games | New, Used | No, but may be required for specific products2 |
| Sports & Outdoors | Sports Equipment, Bikes, Tents, Fan Gear | New, Refurbished, Used, Collectible | No |
| Tools & Home Improvement | Hand & Power Tools, Plumbing, Electrical, Building Materials, Appliance Parts | New, Refurbished, Used | No |
| Toys & Games | Infant and Preschool, Learning and Exploration Toys, Ride-ons, Action Figures, Dolls, Board Games, Arts, Crafts, Hobbies, Furniture | New, Collectible | No, but may be required for holiday selling.* |
| Video, DVD & Blu-ray | Movies, TV | New, Used, Collectible | No, but all media items must ship within two business of the date the order confirmation is made available to you. |
| Video Games & Video Game Consoles | Game Consoles, Console Games, Accessories | New, Used, Collectible | No, but may be required for specific products2 |
如果後面標明professional seller only，那就是限定專業賣家的。
至於以下的產品種類，基本上是要專業賣家或是特別申請才能賣的：
| Product Category | Types of Products | Conditions Allowed | Approval Required |
|---|---|---|---|
| Automotive Parts & Accessories (includes Motorcycle & ATV) | Parts, Tools & Equipment, Accessories | New, Refurbished, Used, Collectible | Requirements Contact us |
| Beauty | Fragrance, Skincare, Makeup, Hair Care, Bath and Shower. See also Health and Personal Care. | New only | Professional Sellers only, Currently not accepting application for select brands |
| Clothing, Accessories & Luggage | Outerwear, Athletic Wear, Innerwear, Belts, Wallets, Luggage | New only | Requirements Contact us |
| Collectibles – Books | Books, Calendars, Card Decks, Sheet Music, Magazines, Journals, Other Publications | Collectible | All books listed in “Collectible” condition must be signed, limited first editions, or have other desirable qualities that could reasonably be assumed to increase the book’s value to a collector. Contact us |
| Collectibles — Sports & Entertainment | Trading Cards, Game or Performance Used and Autographed Items | Collectible-Like New | Requirements Contact us |
| Gift Cards | Tangible gift cards, no electronic gift cards | New only | Requirements Contact us |
| Industrial & Scientific | Lab Equipment & Supplies, Industrial Materials, Power Transmission, Electronic Components, Sanitation, Janitorial | New only | Sellers must conduct proper research to ensure that their Industrial & Scientific product listings comply with applicable local, state, federal, and international laws and regulations. Contact us |
| Jewelry | Earrings, Necklaces, Rings, Bracelets. See also Watches. | New only | Requirements Contact us |
| Shoes, Handbags & Eyewear | Shoes, Boots, Sandals, Slippers, Handbags, Sunglasses | New only | Requirements Contact us |
| Sports Collectibles | Trading Cards, Game-Used and Autographed Items | Collectible-like new | Requirements Contact us |
| Tires & Wheels | Tires and Wheels for all vehicles (cars, trucks, motorcycle, ATV, etc.) | New only | Requirements Contact us |
| Watches | All Watches | New only | Requirements Contact us |
| Wine | Wines from U.S. domestic, bonded wineries only. | New and collectible | Currently available by invitation only. For more information, use the Contact Us form. |
聯盟行銷必備的 WordPress pluin (2012年底更新)
這一篇舊文：聯盟行銷必備的 wordpress pluin 本是Joseph自己的備忘錄，沒想到每隔一段時間，就收到讀者來信詢問：
「Joseph，你之前說想要更新這個plugin列表，不知道什麼時候更新？」
諸位看倌別怪Joseph躲懶，2011年5月寫的文章，2012年底還沒更新。
說實話，這個列表挺難更新的，因為現在的theme愈作愈好，很多功能都可以用theme內建的功能代替了，所以要看你用什麼theme，才知道你缺什麼。
另外，Joseph的付費套件愈用愈多，這部分就留在新會員站講解好了。
下面是各項分類。
SEO類
二者選其一就行。
- Broken link checker (查是否有死鏈結的)
- Google XML sitemap (網站地圖)
- Simple tags (添加tags用的)
- FD Feedburner Plugin (將feed轉址的)
- WP Sitemap (添加html sitemap)
有些人會推薦SEO Pressor (付費plugin)，這就見仁見智了。
p.s. 還有一個付費SEO套件我個人用的，不過我忘了用在哪個站了。待補。
SEO類停用的
這三個套件有些站還用，但基本上新站是不用了。
不知道有沒有用的：
- PuSHPress (可裝、可不裝)
防垃圾留言
- Akismet (現在Wordpress已內建)
留言回覆通知
- Comment reply notifier
- Subscribe to comments
兩者一樣，二迴一。
自動新增more tag
- Evermore
管理類
- Google Analytics for WordPress (網站流量分析)
- Ozh’ Admin Drop Down Menu (讓管理選單變下拉式)
- Mail From (設定通知郵件從哪寄出)
- Plugin Central (方便一次新增加量plugins)
搜尋類
- Google Custom Search (輕鬆加上Google自訂搜尋引擎)
Google AdSense類
- Quick Adsense (在文章前、中、後加上廣告)
相關文章類
- Relevanssi
- nrelate related content
- Yet Another Related Posts Plugin
- Linkedwithin
- 无觅
這些功能都一樣，選一個就好。
文章計數
- WP-PostViews (加上文章瀏覽次數)
表格類
- WP-Table Reloaded (在WordPress插入表格)
網站效能/速度
- Autoptimize
- WP-Optmize
- W3 Total Cache
聯絡表單
- Contact Form 7
社會分享
- Facebook Social Plugin Widgets
下面的任選
- Socialize
- Twitter Facebook Social Share
備份套件
- Backupbuddy (付費套件)
安全套件
- Login LockDown (防止多次錯誤登入)
- BulletProof Security (好用的套件，但設定很麻煩)
2
WordPress 熱門100 plugins
這篇是出自：http://wpmu.org/top-100-wordpress-plugins/ 有興趣可以上去看排版比較精美的版本。要用套件可以優先從這裡選。
這部分以後會在會員區裡面的實戰部分，跟大家分享一下Joseph常用的plugin，以及相關設定。
WordPress v3.0 and up (most of them are compatible with v3.3.x). Enjoy!
#
Plugin Name
Author
Last Updated
1
Google XML Sitemaps
Arne Brachhold
19/09/2011
2
W3 Total Cache
Frederick Townes
26/08/2011
3
NextGEN Gallery
Alex Rabe
26/02/2012
4
Contact Form 7
Takayuki Miyoshi
22/02/2012
5
WordPress SEO by Yoast
Joost de Valk
25/01/2012
6
WP Super Cache
Donncha O Caoimh
30/01/2012
7
All in One SEO Pack
Michael Torbert
10/12/2011
8
Fast Secure Contact Form
Mike Challis
25/02/2012
9
Sociable
Blogplay
16/02/2012
10
Google Analytics for WordPress
Joost de Valk
12/10/2011
11
Share Buttons by Lockerz / AddToAny
Lockerz
18/02/2012
12
WordPress.com Stats
Automattic
15/09/2011
13
Akismet
Automattic
11/01/2012
14
GRAND FlAGallery – Best Photo Gallery
Rattus
23/02/2012
15
Add Link to Facebook
Marcel Bokhorst
29/02/2012
16
WP e-Commerce
Instinct Entertainment
25/01/2012
17
qTranslate
Qian Qin
10/01/2012
18
WP-PageNavi
Lester ‘GaMerZ’ Chan & scribu
11/02/2012
19
WPtouch
BraveNewCode Inc
23/01/2012
20
TinyMCE Advanced
Andrew Ozz
19/02/2012
21
Simple Tags
Amaury BALMER
15/08/2011
22
Booking Calendar
wpdevelop
17/07/2011
23
Redirection
John Godley
04/10/2011
24
Widget Logic
Alan Trewartha
28/12/2011
25
WP-Polls
Lester ‘GaMerZ’ Chan
06/02/2012
26
Yet Another Related Posts Plugin
mitcho (Michael Yoshitaka Erlewine)
19/12/2011
27
BuddyPress
The BuddyPress Community
10/01/2012
28
SI CAPTCHA Anti-Spam
Mike Challis
13/12/2011
29
Broken Link Checker
Janis Elsts
11/12/2011
30
WP-Table Reloaded
Tobias Bäthge
05/01/2012
31
Jetpack by WordPress.com
Automattic
05/12/2011
32
Share and Follow
Andy Killen
21/02/2012
33
Google Analyticator
Ronald Heft
09/07/2011
34
Smart YouTube PRO
Vladimir Prelovac
30/01/2012
35
WP Security Scan
WebsiteDefender
19/12/2011
36
MapPress Easy Google Maps
Chris Richardson
23/08/2011
37
WordPress Download Monitor
Mike Jolley
06/09/2011
38
Custom Contact Forms
Taylor Lovett
16/01/2012
39
GD Star Rating
Milan Petrovic
26/12/2011
40
Visitor Maps and Who’s Online
Mike Challis
22/02/2012
41
Page Links To
Mark Jaquith
05/01/2012
42
Theme My Login
Jeff Farthing
28/06/2011
43
Custom Field Template
Hiroaki Miyashita
17/11/2011
44
WP-PostRatings
Lester ‘GaMerZ’ Chan
04/02/2012
45
Viper’s Video Quicktags
Viper007Bond
10/12/2011
46
Exclude Pages
Simon Wheatley
04/12/2011
47
WP Greet Box
Thaya Kareeson
04/09/2011
48
Advanced Custom Fields
Elliot Condon
12/02/2012
49
Subscribe To Comments Reloaded
cam
31/08/2011
50
Events Manager
Marcus Sykes
22/02/2012
51
WP-DBManager
Lester ‘GaMerZ’ Chan
20/08/2011
52
Events Calendar
Luke Howell
07/09/2011
53
WordPress Popular Posts
Héctor Cabrera
05/12/2011
54
Search Everything
Dan Cameron of Sprout Venture
17/02/2012
55
eShop
Rich Pedley
25/02/2012
56
WP-Syntax
Steven A. Zahm
24/07/2011
57
ShareThis
ShareThis, Manu Mukerji
24/08/2011
58
The Events Calendar
Modern Tribe, Inc.
23/02/2012
59
BackWPup
Daniel Hüsken
26/02/2012
60
Regenerate Thumbnails
Viper007Bond
17/11/2011
61
Video Playlist & Gallery Plugin
Cincopa
27/02/2012
62
AddThis
The AddThis Team
01/02/2012
63
Sidebar Login
Mike Jolley
22/12/2011
64
Members
Justin Tadlock
13/06/2011
65
FancyBox for WordPress
José Pardilla
18/12/2011
66
FeedWordPress
Charles Johnson
19/10/2011
67
WassUp
Michele Marcucci, Helene Duncker
05/09/2011
68
All-in-One Event Calendar
The Seed Studio
15/02/2012
69
Twitter Widget Pro
Aaron D. Campbell
23/12/2011
70
Subscribe2
Matthew Robinson
01/02/2012
71
Portfolio Slideshow
Dalton Rooney
30/11/2011
72
Efficient Related Posts
Aaron D. Campbell
03/03/2011
73
Adminimize
Frank Bültge
10/02/2012
74
WP Mail SMTP
Callum Macdonald
10/07/2011
75
Simple Facebook Connect
Otto
19/02/2012
76
WordPress Importer
wordpressdotorg
13/02/2012
77
Ajax Event Calendar
Eran Miller
11/10/2011
78
Front-end Editor
scribu
25/01/2012
79
Codestyling Localization
Heiko Rabe
13/11/2011
80
Lightbox Plus
Dan Zappone
01/01/2012
81
More Fields
Henrik Melin, Kal Ström
02/09/2011
82
WP to Twitter
Joseph Dolson
20/02/2012
83
Breadcrumb NavXT
John Havlik
17/02/2012
84
podPress
Dan Kuykendall (Seek3r)
01/02/2012
85
User Access Manager
Alexander Schneider
11/10/2011
86
WordPress MU Domain Mapping
Donncha O Caoimh
19/07/2011
87
List category posts
Fernando Briano
06/02/2012
88
MailPress
Andre Renaut
13/01/2012
89
Secure WordPress
WebsiteDefender
19/12/2011
90
oQey Gallery
oqeysites.com
16/01/2012
91
WP SlimStat
Camu
22/02/2012
92
SyntaxHighlighter Evolved
Viper007Bond
17/11/2011
93
WP No Category Base
iDope
24/06/2011
94
s2Member® Framework
s2Member® / WebSharks, Inc.
19/02/2012
95
SEO Ultimate
SEO Design Solutions
31/12/2011
96
Contact Form 7 to Database Extension
Michael Simpson
21/12/2011
97
CMS Tree Page View
Pär Thernström
14/10/2011
98
Quick Cache
PriMoThemes.com / WebSharks, Inc.
04/12/2011
99
Relevanssi – A Better Search
Mikko Saari
11/02/2012
100
WP-Stats-Dashboard
Dave Ligthart
23/02/2012
Google又將進行大動作改版
根據Google官方的消息，最近幾天又將進行大動作改版。如果你還在作垃圾站或品質不高的網站，那麼請當心：這次改版可能會大幅降低你的排名。
Google不斷改版的原因，在於讓使用者的經驗更美好。如果使用者的經驗不好，那你的網站排名也會受影響。
The goal of many of our ranking changes is to help searchers find sites that provide a great user experience and fulfill their information needs. We also want the “good guys” making great sites for users, not just algorithms, to see their effort rewarded. To that end we’ve launched Panda changes that successfully returned higher-quality sites in search results. And earlier this year we launched a page layout algorithm that reduces rankings for sites that don’t make much content available “above the fold.”
如果在不用捲動視窗的情況下，使用者沒辦法得到很多內容，那麼Google將會降低網站的排名。
想要看例子嗎，看下面：
塞很多關鍵字是沒有用的：Here’s an example of a webspam tactic like keyword stuffing taken from a site that will be affected by this change:
用仿真器作出來的文章，也會受影響。你裡面連結與你內容不相關，更會受到影響。
Of course, most sites affected by this change aren’t so blatant. Here’s an example of a site with unusual linking patterns that is also affected by this change. Notice that if you try to read the text aloud you’ll discover that the outgoing links are completely unrelated to the actual content, and in fact the page text has been “spun” beyond recognition:
不管你作adsense，或是作amazon，還是其它的利基站，排名都很重要。要有高品質的內容，才能讓你的排名往上站。