After careful review of how we are investing our advertising resources, we have made the decision to no longer pay advertising fees to Associates who send users to www.amazon.com, www.amazon.ca, or www.endless.com through keyword bidding and other paid search on Google, Yahoo, MSN, and other search engines. As of May 1, 2009, these paid search Associates will not be paid advertising fees.
This page contains FAQs about what this means to paid search Associates who have been sending users to our US and Canadian websites.
Q: How do I know if this change will affect me?
A: If you are using paid search advertising services like Google AdWords, Yahoo Search Marketing or Microsoft adCenter to send users directly to the www.amazon.ca, www.amazon.com or www.endless.com website, this change will affect you. If your own website has links to Amazon’s US or Canadian sites and you are using these or other similar services to send users to your own website, you should not be affected by this change as long as you comply with all terms of the Operating Agreement.
Q: Will Amazon reinstate payment of advertising fees to paid search Associates?
A: No. This change to the Associates Program is not temporary.
Q: Does this affect paid search Associates who send users to Amazon’s European and Japanese websites?
A: This change applies only to the Associates Programs in North America. If you are conducting paid search activities in connection with one of Amazon’s Associates Programs outside of the US and Canada, please refer to the applicable country’s Associates Program Operating Agreement for relevant terms and conditions.
Q: Why is Amazon no longer paying advertising fees to paid search Associates?
A: This decision is based on our review of how we invest our advertising resources.
Q: Can I still make calls to the Amazon Associates Web Service or obtain a data feed if I use the content to create links on my website?
A: If you are currently using the Amazon Associates Web Service or our data feed, you will be unaffected by changes to the Amazon Associates program as long as you adhere to usage requirements as stated in the Amazon Web Services Customer Agreement.
Q: If I have been sending users to Amazon’s US or Canadian websites through paid search advertisements, will my Associates account be closed?
A: As long as you stop your paid search activities relating to our US and Canadian sites and otherwise remain in compliance with the terms of the Associates Operating Agreement (e.g., by sending users to our websites through links on your site), your Associates account will not be closed.
Q: Will I earn advertising fees on items that are ordered in April by a customer through my paid search advertisement but that ship on or after May 1, 2009?
A: The advertising fees rates you were eligible to earn in April will apply to all qualifying products that are placed in a shopping cart prior to May 1, 2009, by a user who followed your accurately tagged paid search advertisements, as long as that user completes the purchase on or before July 29, 2009. However, you will not be paid fees on items that are placed in a shopping cart on or after May 1, 2009, by users who follow your paid search advertisements.
Q: If my paid search advertisement directs a user first to an interstitial page, then to www.amazon.com, www.endless.com, or www.amazon.ca, will I earn advertising fees?
A: No. However, if you place paid search advertisements to send users to your own website, and then your website displays links to www.amazon.com, www.endless.com, or www.amazon.ca in accordance with the Operating Agreement, you may earn advertising fees for qualifying purchases made by users who click on your paid search ad, click through to your site, then click through to an Amazon site.
Q: Was Amazon’s policy on bidding on words such as “amazon,” “endless,” or “kindle” changed?
A: No. Associates are still prohibited from purchasing or registering Amazon’s proprietary terms such as “amazon,” “endless,” and “kindle,” (and misspellings of those words) to send traffic to any site. Please refer to the Operating Agreement for more information.